Reinforcing Northwestern Mutual's home page as the primary gateway to both the broader NM mobile experience and NM's value proposition to clients.
The Context and Role
The Overview page is one of the most important touch points the client encounters because it sets the tone for and kicks off the journey into the rest of the digital experience. However, Northwestern Mutual's (NM) Overview page for both Web and Mobile have not been updated since 2021, resulting in an unoptimized and out-dated experience into the broader digital ecosystem.
Initially tasked with redesigning Web Overview, my team was given much flexibility to conduct intensive discovery work to see how we could create the most impactful Overview experience for our clients. While we were able to finish our research, due to business decisions outside of our control, our scope was suddenly changed and reduced, so now our requirements shifted to overhauling the Mobile Overview page with a new primary focus on conveying NM's value to our clients.
The Team
Me (Product Designer)
Lindsay Ackerman (Senior Product Designer)
Seth Tracey (Senior Product Designer)
Clare Lee (UX Researcher)
Will Felton (UX Researcher)
Alexis Burke (Product Manager)
The Problem
The current implementation of Overview consistently results in an experience that underutilizes prime real estate; therefore, how can we redesign Overview in a way that delivers on both the business's desire to convey brand value and our clients' desire for high-level and efficient functionalities?